Midea Wuhu faced mounting complexity from a five-tier distribution network and small-batch orders, alongside rising consumer expectations for shorter lead times and improved service quality.
The company engineered a direct-to-consumer value chain with 113 digital use cases (35% AI-driven), including real-time customer order management, an AI-enabled APS system, a supply chain control tower, and AIGC-powered service assistance.
The initiative delivered a 39% reduction in end-to-end delivery lead time, a 30% drop in inventory days, and an 86% reduction in the market defect rate.
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