Favicon of Rockwell Automation

Gencor Industries

Gencor Industries Paves New Roads with IIoT-Connected Asphalt Equipment

The Challenge

Gencor Industries, with over a century of experience manufacturing hot-mix asphalt production plants, faced a growing challenge in serving highway construction customers. Asphalt plants operate in demanding, high-stakes environments where unplanned downtime can stall entire road construction projects — creating costly delays for contractors and state transportation agencies. Despite Gencor's deep equipment expertise, the company had limited visibility into how its machines performed once deployed in the field. Customers relied on reactive, break-fix maintenance approaches rather than data-driven decisions, eroding equipment reliability and compressing margins on already competitive construction contracts.

The Solution

Gencor undertook a multi-year IIoT initiative to embed connected sensor technology directly into its asphalt plant equipment, working with Rockwell Automation to leverage their industrial automation and analytics platform. IoT sensors and edge-connected hardware were integrated into plant machinery to capture real-time operational data — including temperatures, material flow rates, and equipment health indicators. This data is surfaced through customer-facing dashboards enabling remote monitoring and diagnostics, giving plant operators and maintenance teams visibility they previously lacked. Rather than presenting raw sensor readings, the system translates data into actionable maintenance guidance, allowing operators to detect developing faults before they escalate into unplanned failures and shifting plant management from scheduled inspections to continuous, connected monitoring.

Results

The IIoT program delivered measurable operational improvements for Gencor's customers across highway construction operations. Connected equipment now provides continuous visibility into plant performance, enabling maintenance teams to transition from reactive to predictive maintenance postures. Key outcomes include:

  • Improved equipment reliability: Customers can identify and address developing faults before they cause unplanned downtime on active construction projects
  • Better operational decision-making: Real-time sensor data replaces guesswork in day-to-day plant management and maintenance scheduling
  • Enhanced customer profitability: More reliable uptime on asphalt plants translates directly to fewer project delays and lower maintenance costs

The program also gave Gencor a sustained vehicle for ongoing customer engagement beyond the initial equipment sale.

Key Takeaways

  • Legacy industrial OEMs can extend their value proposition by embedding IIoT into existing product lines without abandoning core mechanical expertise
  • A multi-year, phased implementation allows manufacturers to refine customer-facing interfaces based on real-world usage before broad rollout
  • Customer-facing dashboards — not just internal analytics — are essential to generating measurable ROI from IIoT investments in construction equipment
  • IIoT connectivity enables a structural shift from transactional equipment sales to recurring service relationships, unlocking new revenue streams
  • Partnering with an established industrial automation vendor accelerates IIoT deployment by leveraging proven connectivity and analytics infrastructure

Share:

Details

AI Technology
IoT & Sensors
Company Size
MidMarket
Quality
Verified

Have a similar implementation?

Share your customer's AI results and link it to your vendor profile.

Submit a case study →