Large Steel Manufacturer Cuts Sales Insight Time by 40% with Generative AI

The sales team at a large steel manufacturer struggled to navigate vast amounts of customer purchase histories, engagement records, and sales quotes spread across multiple systems. Manual searches were time-consuming and limited the ability to make quick, informed decisions. Existing tools lacked the ease-of-use necessary to support dynamic and growing sales objectives.

C3 AI deployed its Generative AI solution over a phased implementation period, integrating eight live data sources with tens of thousands of rows and more than three years of data. Sales representatives gained the ability to query customer and sales information using natural language, with role-based access filtering data by territory, real-time data ingestion, and mobile accessibility for on-the-go decision-making.

The solution achieved a 97% accuracy rate on structured data queries, exceeding industry benchmarks. Time required to surface actionable insights was reduced by more than 40%, eliminating manual search bottlenecks and improving sales efficiency. The system imported data from 9+ tables daily, representing up to 20 GBs of structured and unstructured data over three months.

• Natural language querying over enterprise data can dramatically reduce time-to-insight for sales teams without requiring technical expertise.
• Integrating 3+ years of historical data with live ingestion enables both trend analysis and real-time decision support.
• Role-based data access in GenAI tools is essential for large multi-territory manufacturers to maintain data governance.