Kezzler and FrieslandCampina Implement Grass-to-Glass Dairy Traceability

FrieslandCampina needed end-to-end traceability for its FRISO infant nutrition brand from dairy farm through manufacturing to consumer, across international supply chains. Consumers in key markets increasingly demanded transparency about product origins, and regulatory requirements for infant formula traceability were tightening.

Kezzler and FrieslandCampina implemented a grass-to-glass traceability system using serialization and connected data across the entire dairy supply chain. The system tracked individual product units from farm milk collection through processing, packaging, and distribution to enable complete supply chain transparency.

FrieslandCampina achieved complete traceability across the FRISO brand supply chain, enabling consumer-facing product transparency and regulatory compliance. The system provided the ability to trace any product unit back to its farm of origin, supporting both quality assurance and consumer trust objectives.

Infant formula traceability requirements are among the most demanding in food manufacturing, making grass-to-glass systems a competitive differentiator in premium markets. Serialization at the unit level enables targeted product recalls rather than broad category withdrawals, significantly reducing recall costs and consumer impact. Consumer-facing traceability for premium dairy products builds brand trust that supports price premiums in competitive infant nutrition markets.