Hisense

Operating in the mature TV market, Hisense Qingdao faced rapidly evolving consumer demand alongside growing cost competition, with challenges in product development, processes, cost control, and manufacturing.

The site adopted AI, big data, simulation, and large-scale VR throughout its new product R&D and manufacturing processes to accelerate development and reduce costs.

The digital transformation achieved an NPS of 84%, reduced R&D cycles by 34%, lowered material costs by 18%, and cut new employee training time by 60%.

• VR and simulation accelerate product R&D cycles in consumer electronics
• AI-driven cost optimization reduces material costs by 18% in competitive markets
• 60% training time reduction shows how digital tools speed workforce onboarding