AT Equipment faced a common challenge in industrial machinery: aging motor control infrastructure that was no longer suited for modern permanent magnet (PM) motor applications. Legacy motor control systems, designed for older induction motor technology, lack the precise variable-frequency drive capabilities and closed-loop feedback that PM motors require for optimal torque and speed performance. Without modernization, equipment operators contend with higher energy consumption, increased mechanical wear, and limited integration with current automation platforms. For industrial machinery manufacturers and OEMs, this gap translates directly into reduced equipment competitiveness, higher operating costs for end customers, and growing maintenance burden as replacement parts for obsolete systems become scarce.
AT Equipment partnered with Rockwell Automation to implement a PM motor control modernization solution built on Allen-Bradley drive and control technology. Rockwell Automation's motor control portfolio — including variable frequency drives with integrated PM motor support — provided the hardware foundation, while the FactoryTalk software ecosystem enabled configuration, commissioning, and ongoing monitoring. The modernization approach replaced outdated motor control hardware with drives capable of field-oriented control (FOC) and sensorless vector algorithms specifically optimized for permanent magnet motor topologies. Integration with AT Equipment's existing machine architecture was managed through Rockwell's Studio 5000 programming environment, allowing the upgraded control logic to slot into established automation workflows without requiring a full machine redesign. Rockwell Automation's application engineering team supported the deployment to ensure correct drive parameterization and commissioning for the PM motor specifications.
The modernization delivered measurable improvements in both energy efficiency and machine performance. PM motors operating under properly tuned vector control draw significantly less energy than induction motors running on legacy drives — a recognized advantage of the PM topology when paired with matched control hardware. Key outcomes included:
The modernized control architecture also positions AT Equipment to integrate future digital monitoring capabilities through Rockwell's connected ecosystem.
Have a similar implementation?
Share your customer's AI results and link it to your vendor profile.
Submit a case study →