When a major automaker operating multiple plants across North America invested in a new state-of-the-art integrated production controls system, the central challenge was not the technology itself — it was the workforce behind it. Electricians responsible for daily operations, maintenance, and troubleshooting had no familiarity with the new control architecture. Without capable in-house expertise, the facility risked underutilizing a significant capital investment, increasing dependency on external support, and exposing plants to extended downtime whenever system issues arose. Retraining more than 1,500 electricians across multiple facilities through conventional means would have been prohibitively slow and costly.
Rockwell Automation designed and delivered a structured train-the-trainer workforce development program tailored specifically to the automaker's operational environment. Rather than training every electrician directly, the program first built a core cohort of internal experts — selecting candidates from within the existing workforce to become certified trainers. Rockwell developed custom curriculum aligned to the facility's specific control architecture, covering operation, maintenance, and fault diagnosis. Critically, each training site was equipped with custom simulator workstations that replicated real production controls in a hands-on, consequence-free environment. This simulation-based approach allowed trainees to practice troubleshooting procedures without risking live equipment or production continuity, accelerating competency development before any contact with the actual control systems.
The program delivered measurable workforce capability at scale across North American operations:
Beyond the numbers, the initiative established a self-sustaining internal training infrastructure. Rather than relying on Rockwell Automation or external contractors for ongoing knowledge transfer, the automaker now owns the capability in-house. Each plant has trained personnel embedded on-site, reducing response times for control system issues and creating a resilient skills base that can absorb future system updates or expansions without restarting from zero.
Have a similar implementation?
Share your customer's AI results and link it to your vendor profile.
Submit a case study →